Brand Overview
The Green Company is a Malaysian company specializing in eco-friendly toys made from sustainable materials like rubberwood and water-based paints. They offer a wide range of educational toys for children of all ages, promoting creativity, learning, and environmental awareness.
The Green Company and Awesomeree have been partners since 2017. Before partnering with Awesomeree, The Green Company sold products on Shopee and Amazon. There was an opportunity to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.
- Awesomeree and The Green Company established weekly calls to build trust and understand their total ecommerce strategy.
- Awesomeree started by purchasing the brand’s in-line domestic products and increasing buys to achieve better distribution over multiple marketplaces. In 2019, Awesomeree began import business with The Green Company.
- Several SKUs showed significant growth on Home Depot after launching the channel in 2019. Based on that data, Awesomeree focused on building up business on Home Depot through marketing support and product exclusives.
- Awesomeree shared 30-day demand forecasts to prepare for order volume and optimize fill rates.
- Awesomeree continued to launch the brand on new channels, including Courts, Seng Heng and Home Depot.
Results
- Awesomeree’s Gross Merchandising Volume (GMV) from Hape increased by 180% from 2019 to 2020.
- Grew 2020 inline product assortment by 66 SKUs, including 11 exclusives. Inline assortment growth allowed Spreetail to maintain a consistent distribution among Toys & Games subcategories.
- The Green Company was the #1 seller on Home Depot over the 2020 Cyber 5 period and held a homepage deal promotional placement on the channel.
- Achieved a 93% fill rate in 2020, which supported channel growth.